Diesel dumber than ever. Gets stupid.

I absolutely worshipped Diesel's advertising as a graphic design student. A lot of it was just so strange. They always ran with these crazy, outlandish concepts that were often times beautifully photographed featuring attractive people in various stages of undress. "Awesome!" the early 20's version of me exclaimed. But then, as the years went by, something happened. Diesel got less creative and kind of stale and I basically stopped caring.

Which brings us to their latest "Be Stupid" campaign. Love it. Reminds me of those old ads: Whimsical, sexy, and fun.

See the entire campaign over at I Believe in Advertising.